Why global processes are NOT generating synergy effects

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Oktober 27, 2016

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One of the biggest myths is that the use of global processes and tools are generating synergy effects. What may work in production, where processes are continuously repeating, is pure insanity in product development. I’ve never seen a company that ever benefited from such a process. Instead, the opposite is the case. Global processes and tools are slowing down development, limiting the innovation capability and lowering the efficiency of development teams. But what are the reasons for that?

A global product development process is nothing more than a swiss army knife. It must cover all kinds of product development activities from small to really big. I was lucky enough to work in such a company, where the global product development process was used to develop everything from a simple mechanical product (e.g. a knife) to complete IT systems. Guess how complex such a process has to be. And don’t get me talking about “tailoring”…

The result is a process, where everybody in the company must be trained (in long and boring PowerPoint battles) and in the end, still nobody gets it. It leads to a process which creates (meaningless) tasks that deliver not a single additional value for the company, which is nothing more than waste.

You can observe a similar problem for global tools. First, all departments are asked for their requirements und based on that software is bought that fulfills all these demands. In short: they will buy a monster. For one team the software is way too complex, and the other team is moaning, that important stuff is still missing. In the end, everybody hates the tool, but still must use it. The waste generated by that is tremendous.

The solution is actual quite simple: Let the team decide how they want to work. They know best, how to finish tasks in the most efficient way. The same applies to the tools the team needs to work on those tasks. Only if a team is allowed, to take these decisions independently, a passionate team arises.

About the author 

Marc Löffler

Marc Löffler ist Keynote-Speaker, Autor und Mentor für passionierte Scrum Master. Er befasst sich schon seit 2005 leidenschaftlich mit agilen Methoden, wie z.B. Scrum, Kanban oder eXtreme Programming. Bevor er mit dem Thema Agilität in Berührung gekommen war, hat er als zertifizierter Projektmanager (IPMA) bei Firmen wie Volkswagen, Siemens und EADS erfolgreich multinationale Projekte geleitet. Mit Begeisterung hilft er Unternehmen dabei, agile Werte zu verstehen und genau die Form von Agilität zu finden, die zum jeweiligen Unternehmen passt. Dabei nutzt er sein PASSION Modell, um die jeweilige Situation zu analysieren und sinnvolle nächste Schritte hin zur passionierten, agilen Organisation zu definieren. Er liebt es, neue Einsichten zu generieren, und unterstützt Unternehmen dabei, Probleme aus kreativen, neuen Blickwinkeln zu betrachten. Seit September 2018 ist er zertifizierter Professional Speaker GSA (SHB) mit der besten Keynote seines Jahrgangs. Im Jahr 2014 erschien sein Buch „Retrospektiven in der Praxis“ beim dpunkt.verlag. Im Jahr 2018 folgte das Buch „Improving Agile Retrospectives“ bei Addison Wesley. Im Februar 2022 folgte dann das Buch "Die Scrum Master Journey" beim BusinessVillage Verlag.

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